An orchestrator that runs the ebook funnel, the fundraising follow up, the local brand partnerships and the reverse advertising for you, and a website the operation owns from day one.
A short recap of the discovery call on July 9, so we start from the same picture.
The audience is already there. The traffic on the TikTok videos is already there. What is missing is a system that catches every ebook buyer, walks them through the fundraiser, connects them with the local brand partner and keeps the reverse advertising running without you doing it by hand.
Genesis Revolution installs that system. A digital team takes care of the day to day. A website JoinCoachDan owns becomes the conversion point that the TikTok videos have been missing.
Genesis Revolution leads the build and hands over the operation after thirty days of training with Dan so it ends up in your hands.
Three engines calibrated to the JoinCoachDan model. Nothing generic. Nothing outsourced.
A team of AI agents working the operation day and night, so every parent gets an answer while the interest is still warm.
When a parent buys the ebook, the team sends the welcome, walks them into the fundraiser and keeps following up until the fundraiser actually happens. When a local business raises its hand to sponsor, the team runs the whole signup and leaves the agreement ready for Dan to sign. Nothing depends on someone remembering to reply.
The website and the system that organizes every parent, distributor and partner, built on the JoinCoachDan domain and yours from day one.
The website turns the traffic the TikTok videos already have into buyers, and behind it every contact lands in one place with its history, its fundraiser stage and its next step, so nothing lives in a spreadsheet or in someone's memory.
Animated videos that explain NIL to parents, a marketplace where local brands find the network and the reverse advertising engine that pays the families.
Every explainer video ends in a clear next step instead of just views, every local deal is listed where the whole network can run it and every reverse ad is tracked so the local business pays only when real customers show up and the athlete's family gets its share.
Eight functions run in parallel and share one memory of the business. Dan stays on the strategic side. Everything else happens underneath.
Coordinates every function. Holds the full picture of every parent, every ebook buyer, every distributor, every local brand partner and every conversation. Reports back to Dan in one place.
Sends the welcome email after the ebook purchase, walks the parent through the fundraiser step by step and keeps the follow up going without a spreadsheet or a person behind it.
Sources local businesses such as orthodontists, gyms, Domino's operators and Texas Roadhouse franchisees. Reaches the owner or marketing lead. Runs the intake so the partnership shows up already qualified.
Tracks the short call to action at the end of each athlete's videos. Attributes the leads that reach the local business. Handles the payment so the brand pays on real performance and the athlete's family gets the split.
Writes captions, video scripts and short form copy in Dan's tone. Produces animated explainer videos about how NIL works so parents understand the value in one watch. Parents keep editing their own children's videos.
Drafts the athlete agency agreements, the local brand partnership contracts and the reverse advertising terms. Flags risky clauses on inbound contracts. Real counsel keeps the sign off. The team takes care of the drafting.
Answers the parent who is stuck on the ebook, the mom who cannot find her fundraiser link and the coach who wants to check on a family. Escalates to Dan only when a decision is really needed.
Onboards every parent and every local brand partner with the paperwork clean from day one. Automates the split of every 10 dollar referral back to the athlete. Keeps a live dashboard so Dan sees what runs.
On the JoinCoachDan domain, written in the JoinCoachDan voice, and built to turn TikTok views into real actions.
Today the videos reach thousands of parents and lead nowhere. The website becomes the destination that catches every one of them and moves them into the operation.
The parent side explains how the program works in plain English, sells the ebook and starts the fundraiser onboarding right after the purchase.
The local brand side shows brand partners what a reverse advertising deal looks like, with real numbers and a simple intake that lands in the team's queue.
Around two weeks from kickoff to everything live and ready, then thirty days of training with Dan so the operation ends up in your hands.
The full build and the thirty days of training so the operation ends up running in your own hands.
The value covers the full build and thirty days of training with Dan so the operation runs on its own after handover, without recurring retainer or revenue share.
Send your approval and Anna will reply with the service agreement and the payment instructions. As soon as the agreement is signed and the payment is confirmed, the build officially begins.
Approve the project →Everything on this proposal is drawn from that conversation. The recording is here in case you want to revisit it.