What this proposal covers.
Dan runs JoinCoachDan by hand. He walks into gyms with 2,200 girls basketball teams and talks parents through Name, Image and Likeness face to face. The $19.95 ebook, the Domino's raffle, the reverse advertising with the orthodontist, the 6,700 distributors on another platform. All of that already works. What Dan called out on the July 9 call is that he cannot scale it as himself. His email platform caps at 25 sends a day. He does not want to develop technology. He does not want to hire a team. He wants the operational ceiling gone so he can help more parents.
Genesis proposes eight AI agents under Naia. Each one owns a piece of the operation Dan named as a bottleneck. Cato replaces the Mailchimp-style limit and runs the full email and SMS follow-up. Lex drafts the brand partnership contracts so Dan's sports attorney friend only has to review. Bram prospects the local orthodontists, dentists and trainers in every city where a JoinCoachDan family lives. Sam finds the parents already looking for a way. Val tracks every dollar. Zoe answers the parent who got stuck. Jonas writes the reverse advertising script for the six-second CTA at the end of the athlete's video. And Naia holds all of it together.
One investment of $5,000 USD covers setup of the eight agents, the website, the landing pages, the contact management system and 30 days of training so Dan can operate the whole thing without us in the room. At the end of the 30 days Dan owns the system. Genesis moves on to the next client.
I want to make money now. I'm not trying to develop every little bit and piece of this. I don't care about money. I got grandkids. I want to help the single mom or dad who knows their kid is getting ready to play football and doesn't know where they are going to get a hundred bucks to pay for the cleats.
Six things Dan said out loud.
This proposal is anchored in Dan's own words from the call. Every recommendation below traces back to something he told us directly. No projection.
“I do not want to develop. I don't want to develop at all.”
Read: no long build cycles, no in-house tech team, no waiting six months for a platform.
“If 500 people reached out to me right now and said we want the ebook, I can't send 500 emails. My email platform will let me send about 25 emails a day.”
Read: the ops layer is broken. That is the number one bottleneck between Dan and the parents.
“We've got to teach the parents. We need them to have their own landing pages.”
Read: every family needs its own surface. The system has to generate them, not Dan.
“We have created some brand partnership agreements, but I don't know how binding they are.”
Read: legal risk is real. The sports attorney friend charges too much per hour to redraft from zero. Lex drafts, attorney reviews.
“I'm not some big corporation.”
Read: he wants scale without becoming a corporate machine. Human relationships stay with him. Ops leaves him.
“I have 6,700 distributors in the other online platform. I want to take those products and any other product I can find where there's a spread where a family can go out and make this extra money.”
Read: the reactivation base is already there. It needs a sender that will not throttle.
Each thing Dan named. Which agent closes it.
One row per operational gap Dan called out in the discovery call. The middle column is the agent that owns it. The right column is what the agent actually does.
Eight agents. One orchestrator. Dan on top.
Dan talks to Naia by text, voice or Telegram. Naia routes to the seven specialists. Each specialist owns their piece. Weekly executive summary lands on Dan's phone.
Naia
The head of the system. Dan talks to Naia by text, voice or Telegram. She holds memory of the whole business, routes work to the right specialist, checks the output, reports back. Weekly executive summary.
Lex
Drafts brand partnership agreements, reverse advertising contracts and NIL compliance checklists that vary by state. Flags contract risk before Dan signs. Prepares material for the sports attorney to review, not write from zero.
Sam
Finds parents already looking for a way to cover sports costs. Scrapes travel-sport Facebook groups, middle school and high school team pages, single-parent communities. Sends the first outbound DM. Qualifies before Dan spends a minute.
Bram
Pulls local businesses off Google Maps in every market where a JoinCoachDan family lives. Orthodontists, dentists, sporting goods stores, restaurants running the Domino's-style gift card play. Sends the pitch. Hands off to Dan for the close.
Jonas
Writes the parent email sequence after the ebook purchase. Writes the six-second CTA at the end of the athlete's video for each brand partner. Writes the fundraiser instruction sheet the family sends to 15 relatives. Never sounds like a bot.
Val
Tracks every dollar. Ebook sales by referral code, raffle results per family, reverse ad click-through by partner, average revenue per parent in the funnel. Kills what is not working. Weekly report to Dan through Naia.
Zoe
Answers the parent stuck on the EIN setup. Answers the parent whose raffle did not fill. Answers the parent trying to talk to Domino's. Escalates to Dan only when the answer is not in the playbook yet.
Cato
The engine behind the whole network. Replaces the Mailchimp cap Dan is stuck on. Every ebook sale enters the CRM with the referral code attached. Every $10 commission owed to the referring athlete is calculated automatically. Runs the reactivation sequence on the 6,700 dormant distributors. Keeps state compliance calendars so nothing slips.
From signature to Dan operating solo.
Four phases. Discovery is done. What follows is the build, the training and the handoff.
Understand the business. Map the operational gaps.
July 9 discovery call. What Dan sells, who buys, where the money moves, what breaks at the current volume. This proposal is the output.
Ship the eight agents. Ship the website. Ship the CRM.
Genesis builds Naia and the seven specialists on top of Dan's business logic. Ships the JoinCoachDan website, the ebook marketplace, the parent onboarding flow, the family landing page generator and the contact management system that replaces the current email cap.
Train Dan to operate the whole team by himself.
Live sessions with Anna. Dan sends briefs to Naia by voice, text or Telegram. He watches the specialists deliver. He learns to fix, adjust and expand. By day 30 he runs the system without us.
Dan owns the system. Genesis steps out.
At the end of the 30 days the system belongs to Dan. Naia and the specialists run under his roof. No retainer, no revenue share, no lock-in. Genesis moves on to the next client.
Clear scope. No surprises later.
Left column: what the $5,000 covers. Right column: what it does not. So there is nothing to argue about after signature.
One number, one payment, owned outright.
No retainer, no revenue share, no add-ons. Once the 30 days are done, Dan owns the system.
Covers the full setup of the eight-agent team, the website, the marketplace, the family landing page generator, the CRM and 30 days of training. No monthly fee after handoff.
The rules of the engagement.
Written down so both sides know what to expect. If Dan wants to adjust anything, we adjust before signature, not after.
30 calendar days from the day the first payment lands. Build runs days 1 to 20. Training runs days 20 to 30. Handoff on day 30.
Dan owns the full system on day 30. That includes the codebase, the CRM data, the contract templates, the copy library and the running agents. Genesis retains no rights over the operation.
Live sessions with Anna during the training window. Async questions answered within 24 hours. After day 30 Dan can hire Genesis again for a new scope if he wants, but nothing carries over automatically.
Domain, hosting, Stripe fees, SMS carrier fees, LLM API usage after training and any brand-specific tool the ops layer needs are paid directly by Dan. Genesis will recommend and set up, not pay.
Everything shared by Dan or Carla during the engagement stays with Genesis. No case study, no logo on a wall, no name-drop without written permission from Dan.
Approve and we start the build.
If this reads right, tell Anna and we send the invoice the same day. First payment lands, build clock starts. If anything on this page needs adjustment, tell Anna directly and we rework it before signature. We do not build first and negotiate after.